im电竞2019-金融产品营销环境分析报告-范文word版 (13页)2、劣势·····················································（06）

　　3、威胁·····················································（07）

　　4、机会·····················································（07）

　　（四）管理风险··················································（10）

　　（五）操作或技术风险············································（11）

　　（七）其他风险··················································（11）

　　本次策划主要针对基金产品展开营销，其主要目的在于增加我们公司的经济效益，扩大基金市场中客户占有份额，同时建立企业内部文化及品牌形象，发展潜在客户。

　　我们将对自身基金产品进行营销推广的同时im电竞官网，对公司内部专业人员的专业性水平，服务性水平进行提高，你满足广大投资者的不同需求。

　　（一）、宏观环境分析·············································（03）

　　（二）、基金产品SWOT分析········································（04）

　　1、优势·····················································（04）

　　三、市场面临的问题分析·················································（10）

　　（一）市场风险···················································（10）

　　（三）流动性风险················································（10）

　　为了发展我们证券公司购买基金的客户，争取达到每个在我们公司开户的人都同时开立基金的帐户，扩大基金市场中客户占有份额，发展潜在客户。我们公司将通过一系列的营销策略im电竞官网，整合产品营销和关系营销，将基金推上我们公司的主打发展力量，同时给我们公司树立起品牌文化形象im电竞官网，打造稳健的、专业的、诚信的、有远见的、负责的、智慧的、伙伴关系的企业形象。

　　（三）、价格策略··················································（15）

　　（四）、促销策略·························································（16）

　　七、具体推进方案·························································（17）

　　(一)、针对不同投资者···········································（17）

　　（二）、针对企业自身·············································（18）

　　八、费用预算·····························································（19） 结束语···························································（19） 附录一···························································（20） 附录二···································································（21）

　　（六）合规性风险·················································（11）

　　四、市场机会分析························································（11）

　　五、营销策划达到的目标···········································（11）

　　六、营销策略·····························································（11） （一）、产品策略··················································（11）

　　（二）、渠道策略·················································（14）

　　概要提示·························································（03）

　　一、策划目的·ቤተ መጻሕፍቲ ባይዱ···················································（03）

　　二、营销环境分析·················································（03）

　　（三）、竞争企业分析·············································（08）

　　（四）、企业形象分析·············································（09）

　　（五）、投资者分析················································（09）